Recently it has been said that an increase in ticket prices will cause Los Angeles Kings season ticket holders to pursue other options as a means to watch hockey come the 2012-13 NHL season.
This is not an attack on anyone voicing a complaint over the rise in cost, but instead a look at a different point of view, if you will.
Year after year, Kings fans are close to desperate to have the front office acquire the top free agent of his class, most recently Ilya Kovalchuk, who spurned Los Angeles for a deal in New Jersey worth $100 million over 15 years.
But even with the Kings being in the second largest media network in America, hockey is not the biggest draw of the city, and though statistics show Staples Center sold out most nights the Kings are hosting, seats are still left cold for the next event.
This is where it gets interesting.
Right now, the Kings offense is lethargic, and Jonathan Quick has been nothing short of spectacular in goal all season.
With Dustin Penner and Jarrett Stoll becoming free agents, the Kings have $7.85 million coming off the books this summer.
That may be good for a one-year deal, but that short-term contracts are not something the Kings seem comfortable doing with a player they want to hang onto for 3-4 years.
The Kings need a few more million, and a raise in ticket prices looks to be the answer to acquiring that top-tier free agent to answer the offensive questions in Los Angeles.
How else can you explain a team that hasn't raised a banner in nearly 20 years and calls its fan base on of the best in hockey, raise its prices 23 percent in some of its higher-end seats?
And while the trade deadline is approaching, the Kings may look to make a move for, oh, let's say Rick Nash.
Nash currently plays for the Columbus Blue Jackets, and is signed through the 2017-18 season. He signed an eight-year extension in 2010-11 for $62.4 million - $7.8 million a year.
With that said, and Nash being one of the league's top offensive players, it appears as if the Kings know what they must do in order to compete for the franchises first Stanley Cup Championship, and first appearance since 1992-93.
Nash has 18 goals and 21 assists in 57 games, and Anze Kopitar leads the Kings with 17, who rank last in the league in offense at 2.11 goals per game.
Offense is much needed at Staples Center, and while it appears the Clippers are the only team providing that so far in 2012, the Kings can only hope a trade falls their way, as it did with Chris Paul, and an offensive resurgence along with it.
Here is the link to the article I am refering to: http://www.latimes.com/sports/la-sp-kings-ticket-prices-20120215,0,3280322.story